If you have any desire or ambition to become a successful article marketer there are a few key items you will need to become proficient at to include conducting research for a niche topic. The reality is, there is no point in taking the time to create high quality articles for a niche topic that nobody is interested in because the only thing it will accomplish is providing you with a quick case of burnout.
So first things first, in order to become a successful article marketer you will need to write about topics that people are interested in and actively engaged in searching information for on the Internet.
The first step in performing your research is to harness the power of a keyword research tool. This may sound alarming at first and perhaps you're thinking a bit costly but the truth is, there are some very good keyword search tools available for free on the Internet. In fact, one of the best known and most widely recommend tools, is the free Google AdWords Keyword tool.
Many successful marketers use this keyword research tool on a daily basis in order to locate and identify the most popular keywords (niches) based on monthly searches. A hot tip here would be to focus on what is known as the long-tail keyword phrases or low hanging fruit because it has been proven time and again that those types of keyword phrases are easier to get ranked for using proper article marketing strategies and techniques.
Other sources of information that can be used to further validate your initial findings include Twitter Trending and Google Hot Trends. Both of these tools serve as a litmus test and sufficient demand indicator/evaluator for your respective niche topic of choice.
Other places I like to personally test the validity and pulse of any niche I intend to dominate using nothing but cutting edge article marketing techniques include visiting many of the top forums and newsgroups for my possible niche topic. Believe it or not, many of the top article directories such as EzineArticles.com serve as an excellent way to accurately and confidently determine the popularity of your chosen niche.
All of the methods listed above serve to better prepare your understanding of whether a niche topic is actually popular and in many cases profitable or not. This is especially true when they are all combined together. Unfortunately, this is only the beginning stages to actually driving traffic to your websites and making money from your online using nothing but article marketing.
